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Md Delwar Hossain
May 11, 2022
In General Discussions
Therefore, Douyin has been very successful at the level of content planting, but users do not need to follow the anchor to buy goods. Comparison of the e-commerce layout Special Database of Douyin and Kuaishou Douyin and Kuaishou both have mini-program e-commerce, free platforms (Douyin Store, Kuaishou Merchandise), and connect with third-party e-commerce platforms. For example, both have opened up Taobao and Douyin supports Vipshop and NetEase Koala, and Kuaishou supports platforms such as Pinduoduo and Youzan. In order to support the development of the e-commerce system, Douyin has built a complex Special Database product system, such as the video promotion tool DOU+, live broadcast window, pop-up store, Doudian, etc. As well as the e-commerce advertising tool "Luban". In contrast, Kuaishou is relatively simple, the various processes are very simple, and the old irons do not need Special Database routines. Live e-commerce allows Douyin, Kuaishou, etc. to find another monetization method other than advertising, and it is healthier. Epilogue The live broadcast e-commerce has just begun, and major giants have also entered the game one after Special Database another, and WeChat has begun to try to bring goods through public accounts. In addition to the competition of major platforms, we can see the changes in the shopping interaction scene. The original e-commerce shopping scene was very simple, but now the live broadcast brings a lot of imagination to the e-commerce. In addition, the categories sold Special Database by e-commerce can expand the boundaries. For example, this year's Double Eleven began to sell cars, and Tmall Auto launched a "50% off car purchase" campaign. And the response was good. Everything can be e-commerce, and live streaming is no exception. Columnist Bouny_Yuan, official account: Shaosuilian products. Everyone is a product manager Special Database columnist, an e-commerce product manager. Focus on e-commerce product design, business analysis and backstage digging. Author of "E-commerce Product Manager Collection.
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Md Delwar Hossain
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